Substack for Authors
How to reach new readers, supercharge your author newsletter, sell books, and serialize fiction with Substack
Launch your Substack and grow your readership in this inspiring five-week course.
Substack is an amazing platform for authors because it requires no design skills, it keeps you motivated to write, and it helps you grow your audience organically over time. Whether you want to share personal stories, serialize a novel, sell your book, create an author newsletter, or simply provide a glimpse into the things you love, Substack can help you find readers and create community. If you want to earn money for your writing, Substack provides tools to do that too.
Course dates: Open enrollment. Get your first module the moment you enroll. Get new lessons every week.
Who is this course for:
- You are a traditionally or independently published author who wants to keep your readers engaged and find new readers
- You already have a book out or a backlist or
- You have a forthcoming book and want to promote it without being “salesy” or
- You want to migrate an existing email list to Substack or
- You want to serialize a novella, novel, or memoir on Substack
- You want to create audience and community around your writing
In this course, you will learn how to:
- set up your Substack
- create your profile and about page
- migrate your existing subscribers to Substack
- serialize a novel or memoir on Substack
- promote a forthcoming book or backlist on Substack
- set up sections within your newsletter
- create images for your posts
- use Substack’s voiceover and podcast functions
- set up paid subscriptions
- make the Substack growth engine work for you
At the end of the course, you will have a professional-looking Substack with several completed posts, and you will be on your way to building an engaged audience.
What you get: 3 hours of video lessons, 18 written lessons, and ongoing discussion forums so that you can connect with the instructor. New lessons will unlock each week.
All other lessons and discussions will be available for six months, so you can view the lessons and complete your assignments on your own schedule.